EntrepreneurshipMarketing | 4 Min Read

#13 - Self-promoting the Right Way

Self-promoting and blowing your own horn is said to be a bad thing but is it? I don't think so as long as it's done in the right way, here's how.

Hey Friends πŸ‘‹

I hope you're all doing well and had a great week?

We are now two days into 2022. How are your new year's resolutions going, if you have any this year? Or, if not new year's resolutions, what about any goals you're working towards? Have you spent the last few days working towards them or just getting some extra holiday time in?

One of my goals for this year is to grow my online presence across various platforms such as Twitter, YouTube and my website.

So, far it's been going quite well (although, it's hard to say after two days). πŸ˜…

But, one thought that I had come to terms with over the holiday period when thinking about this goal is that we shouldn't be embarrassed about self-promotion because ultimately we can't rely on someone else doing it for us.

I'm not saying you need to talk about yourself every minute of every day. In fact, the opposite, self-promotion should be once or twice per week. If you're a Twitter user like myself, that might take the form of a tweet you send out once per week to remind your old followers and any new ones you may have gotten that week of what you do.

For example, once a week on a Sunday, I send out a tweet reminding people of this newsletter with a link to the latest edition for people to read. I also drop a hint to subscribe to the newsletter if they find it interesting.

For the rest of the week, I only share content that serves to inform or entertain and isn't about me or the things I do. These tweets might be development tips and tricks or threads explaining a concept. In other words, it's content that helps others in some way.

And it's this balance that I think is vital to doing self-promotion properly. If you ask nothing of your followers or subscribers for a reasonable period and then ask something of them once they tend to not care. After all, you put out helpful content every day, a small bit of self-promotion can be tolerated. But, if the same followers or subscribers was inundated every day with requests to buy something or subscribe to something new, would they stick around? I'm not too sure. There is only so much an individual can take of one person talking about themself.

In summary, self-promotion is good. If you're trying to build a following, sell products or attract new users to your service you will need to do it. But, make sure you do it in the right proportions and the self-promotion is the minority of the content you produce, not the majority. Make the majority, content that helps others.

I'd love to hear your thoughts on this. Reply to this email and let me know what the right amount of self-promotion is for you? And, how much you can take of someone doing it?

Thank you for reading and as always I hope you have a great week next week.

Coner x

πŸƒβ€β™‚οΈ What I've Up To

Leading up to New Year's Eve and the actual day itself, I spent a lot of time planning for the New Year and what I want to achieve in 2022.

As mentioned in this newsletter, one of my primary goals this year is to grow and expand my online presence so the last few days have been filled with content creation and planning. Here's a glimpse of some of them but if you're interested in seeing more, be sure to visit my Twitter profile.

  1. I got my first Twitter Space booked in with 2 amazing guests and the best co-host I could ask for: twitter profile avatar
  1. I shared a list of web design resources that have saved me more than once in the past:

πŸ’― My Current Faves

  • πŸ“Ί: The Girl with the Dragon Tattoo: Watched this film for the first time this week and have to say I'm impressed with it. I'm annoyed I haven't seen it before, it's a great mystery/thriller film.
  • πŸ“š: Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear: Slowly working through this book and loved every part of it so far.
  • 🎡: Depth Over Distance by Ben Howard: It's an older song (2011) but such a good song and worth a listen if you haven't heard it before.
  • 🎀: Four days of work? by Today, Explained: A great podcast talking about why we have a 5-day work week followed by a weekend and how in some places it may be changing.

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