Luxig Group Branding
The Luxix Group is a project management firm based in the US. These designs are from a recent branding project I undertook.
For the logo, I wanted to incorporate warm and friendly colours to promote a positive appearance towards the general public. Following this, I wanted to include the letter ‘L’ in the design without it being obvious it was centred around that aspect.
I wanted to keep the business cards simple but yet still appealing to the holder. Using the basic colours from the logo, I made the corner ‘L’ shape to make the business card look less ’empty’. Following this, in the other corner, I used a hierarchy approach to show the importance of information.
With the ID Card, I wanted the logo to be a centre point to promote a sense of unity between individuals while wearing it. Following this, I used the brand colours to divide the card for easy viewing. A picture of the individual was also included for identity purposes.