Altitude Outdoor Clothing & Equipment
Altitude is a company that specialises in outdoor clothing and equipment, and they required a brand to match.
Taking their name and the theme of being outdoors, I decided to peruse the idea of using mountains as their logo. After a series of unsuccessful attempts at designing a logo using mountains, I decided to switch themes and try to use their initial ‘A’ as their logo. This was when I produced their current logo you see here.
After designing the logo, it was a matter of adding their name onto the logo which I did in a series of ways which can be seen in one of the images. I decided to use a font I found online produced by James Barnard called ‘Odibee Sans‘. I found this font worked perfectly for the look I was aiming to achieve.
After finishing off the logo and the title, it was a simple matter of placing them onto different items such as stationery and clothes which can be seen in the images.