Making a living as a writer is dependent on two things: 1) The writing we produce and, 2) The size and quality of the audience, we have managed to attract. With this mind, it still amazes me that to this day there are still writers using poorly designed headlines which don’t draw in any readers. This has to change. If we want lives as writers, we need an audience and to get an audience, we first need to master headlines.

Read More